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Wettigoland engagement campaign

Wettigoland engagement campaign

Wettigo, a VIP sportsbook and casino brand asked us to help develop their summer creative campaign.
Their cross-channel campaign needed to engage players over several weeks, offering weekly bonuses and the idea needed to support this.

Our mobile-first isometric festival design work demonstrated scalability to feature something different throughout the entire campaign’s life cycle.

Wettigoland isometric festival campaign

Our Process
To kick off the design process, we arranged a call to understand the full requirements of the brief and ensure all the stakeholders had input. We gathered critical information and identified key performance indicators (KPIs), artwork specifications, and target audience information, including the split between mobile and desktop.

After the initial briefing, we commence project planning and collaborate with the client to establish delivery milestones. We start the creative process by developing paper-based layouts, which we share with the client for feedback. Subsequently, we progress to crafting preliminary Photoshop drafts and a demo page using Figma to illustrate how the final work will appear on mobile devices.

We share our draft visuals with the development team, so they can test any custom landing pages in UAT.

Results
The outcome surpassed expectations, with an overwhelmingly positive response from both the client and their audience. Despite the absence of significant sporting events during the summer, our campaign upheld exceptional levels of player engagement.

Work produced:
Campaign assets, including: landing pages, email graphics, banners.

Client website:
Wettigo

Technology used

Photoshop logo
Figma logo

Interested in unlocking the benefits of conversion-oriented design for your brand?

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Casinostugan
Casumo
Cherry Casino
Coral
GalaBingo
Grosvenor Casino
InterCasino
KTO
Ladbrokes
LEON bet
LeoVegas
Tivoli
Twin
youwin